Port of Tampa gets new brand
The Port of Tampa has a new name and logo to reflect the Tampa Port Authority’s renewed spirit, expansion, investments and new momentum in its marketing efforts, both regionally and globally. The new logo and brand approach were launched at today’s annual State of the Port event, attended by a standing room only crowd of more than 300 port stakeholders and elected officials, at Cruise Terminal 2, in Tampa.
The Port of Tampa is Florida’s largest and most diverse seaport, handling 34 million tons of cargo and 875,611 cruise passengers during FY2011. The Port of Tampa has an economic impact of $15 billion and 100,000 jobs on the Tampa Bay economy. The development of a new container terminal with three gantry cranes, along with ample room for expansion, has made the deepwater Port of Tampa well-positioned as a gateway for the growing markets of Florida and the Southeast U.S. The port offers CSX rail service and over one million square-feet of warehouse/cold storage space. The Port also contains the largest ship repair facility in the Southeast U.S.
Port Tampa Bay has laid the groundwork for future growth and continues to invest in its port infrastructure and capacity for all cargo types. With its new leadership, the port is employing a set of strategic initiatives designed to manage and leverage the maritime assets of the port for the benefit of the community as a whole, and to bring economic vitality to the region and state. The port is the largest economic engine in Tampa Bay, the energy products gateway for the region, and the largest tonnage port in Florida.
“There’s a whole new customer-centric focus and energy to what we’re doing here. We’re making the investments and structural moves to provide more capacity and value for our customers—and now we’re telling everyone about it. Our new logo and brand messages reflect regionalism and diversity in our lines of business and reflect who we are as a truly world class port,” Paul Anderson, port president and CEO, said.
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